The articles are arranged in chronological order -- from the oldest to the newest. This was done because some of the articles are in the form of a series and should be read in sequence to gain the most understanding from them. The articles can be broken into five major groups as follows:

• OLD IDEAS
  
  Articles by a variety of authors, from 1986 to 1993. Some of the ideas are rather outdated and by today's standards could be considered almost naive. They are useful, however, if for no other reason than to see how far we've come in the field of " Motorsport Marketing ".



• GET SPONSORED
  
  A series of 33 articles appearing in National DRAGSTER from March 1993 to July 1994. Written by Thomas Amshay and Christina Clement of RFTS, they took the form of a series of questions and answers about motorsport marketing. The column was a follow-up to their two very successful books; Get Ready, Get Set, Get Sponsored and Turning Horsepower into Marketing Power. They substantially raised the level of marketing knowledge for NHRA racers and set the standard for motorsport marketing thinking.



• SPONSORSHIP and MARKETING
  
  A series of 32 articles appearing in National DRAGSTER from July 1994 to December 1995. Written by Ernie Saxton, publisher of "Motorsports Sponsorship Marketing News", the series immediately followed that of Amshay and Clement. Although Ernie came across as having more of a stock-car background, the ideas were applicable to drag racing and explored some different areas than the preceding series.



• SPONSORSHIP 101  -  2000
  
  The latest thoughts about motorsport marketing as we near the new millenium. A series of 12 articles written by Thomas Amshay and published in National Dragster throughout 1997. They show where motorsport marketing is currently and is heading in the future, along with some very useful ideas to radically change racers' thinking about the whole concept of sponsorship and marketing. Also includes an introduction to RFTS's latest product, a pre-packaged direct-mail sponsorship campaign for racers, titled The System.



• NEW IDEAS
  
  Articles by a variety of authors, from 1994 to the present. Keep checking this section for new additions on a regular basis. Since the "art" of marketing keeps changing rapidly, we'll attempt to keep you up-to-date with the very latest news and views on the subject.

• SPONSORSHIP: Where do we get it?
     Rob Oberg explains the basic process of gaining a sponsor
     ©  Queensland Drag Strip - February, 1980
  
  
• SPONSORS: by Tim Berry
     "Drag racers can live with 'em but can't survive without 'em"
     ©  Drag Racing Today - November 17, 1989
  
  
• SPONSORS: by Nina Murphy
     "Just what are they 'sponsible for ?"
     ©  Drag Racing Today - November 17, 1989
  
  
• ELUSIVE GAME: by Thomas Pope
     "There is no strategy to finding a corporate sponsor"
     ©  Drag Racing Today - November 17, 1989
  
  
• SPONSORSHIP CHECKLIST
     A checklist of the steps necessary to secure a sponsorship
     ©  Drag Racing Today - November 17, 1989
  
  
• MARKETING TO THE UNINITIATED
     ANDRA's new Marketing Manager explains his goals
     ©  DRAGSTER Australia - June 26, 1992
  
  
• SPONSORSHIP FORUM
     U.S. Motorsport Marketing Experts answer questions
     ©  DRAGSTER Australia - September 18, 1992
  
  
• MARKETING TARGETS
     Australian National Drag Racing Association sets marketing goals
     ©  DRAGSTER Australia - October 2, 1992
  
  

• GET SPONSORED  -  1
     What should (and shouldn't) be in a proposal
     ©  National DRAGSTER  - March 12, 1993
  
  
• GET SPONSORED  -  2
     Why agents don't work on commission
     ©  National DRAGSTER  - March 26, 1993
  
  
• GET SPONSORED  -  3
     Books on sponsorship and how much is a sponsorship worth ?
     ©  National DRAGSTER  - April 9, 1993
  
  
• GET SPONSORED  -  4
     Direct mail; Sponsorship contracts; Writing letters and proposals
     ©  National DRAGSTER  - April 23, 1993
  
  
• GET SPONSORED  -  5
     Telemarketing; Return-on-investment; Writing direct mail copy
     ©  National DRAGSTER  - May 7, 1993
  
  
• GET SPONSORED  -  6
     Racing as a business; Getting your foot in the door
     ©  National DRAGSTER  - May 21, 1993
  
  
• GET SPONSORED  -  7
     Invest in your marketing program; Overcoming sales fears
     ©  National DRAGSTER  - June 4, 1993
  
  
• GET SPONSORED  -  8
     More tips on direct-mail; Theft of your ideas
     ©  National DRAGSTER  - June 18, 1993
  
  
• GET SPONSORED  -  9
     Cause-related marketing; Image and appearance; Marketing agents
     ©  National DRAGSTER  - July 2, 1993
  
  
• GET SPONSORED  -  10
     Giving value for money; Advanced marketing reading
     ©  National DRAGSTER  - July 16, 1993
  
  
• GET SPONSORED  -  11
     Premium and incentive marketing defined and explained
     ©  National DRAGSTER  - July 30, 1993
  
  
• GET SPONSORED  -  12
     " Help ! I need a proposal in a hurry "
     ©  National DRAGSTER  - August 13, 1993
  
  
• GET SPONSORED  -  13
     Long-term thinking and Unresponsive companies
     ©  National DRAGSTER  - August 27, 1993
  
  
• GET SPONSORED  -  14
     Target group size and Proving sponsorship value
     ©  National DRAGSTER  - September 10, 1993
  
  
• GET SPONSORED  -  15
     Selling and marketing defined; Developing contact lists
     ©  National DRAGSTER  - September 24, 1993
  
  
• GET SPONSORED  -  16
     Return on investment explained and Letter writing tips
     ©  National DRAGSTER  - October 8, 1993
  
  
• GET SPONSORED  -  17
     Dedicated phone lines; Why agents don't work on commission
     ©  National DRAGSTER  - October 22, 1993
  
  
• GET SPONSORED  -  18
     Reaching the right person with your proposal
     ©  National DRAGSTER  - November 5, 1993
  
  
• GET SPONSORED  -  19
     Free advice request and Why sponsorships fail
     ©  National DRAGSTER  - November 19, 1993
  
  
• GET SPONSORED  -  20
     Delivering a successful presentation; Focusing on marketing
     ©  National DRAGSTER  - December 3, 1993
  
  
• GET SPONSORED  -  21
     Does winning count ?; Pricing sponsorships; Marketing videos
     ©  National DRAGSTER  - January 21, 1994
  
  
• GET SPONSORED  -  22
     Foot in the door; Team appearance; Female advantage ?; Trends
     ©  National DRAGSTER  - February 4, 1994
  
  
• GET SPONSORED  -  23
     Author's marketing background; Budget stretching
     ©  National DRAGSTER  - February 18, 1994
  
  
• GET SPONSORED  -  24
     Team personality and culture; Cause-related marketing
     ©  National DRAGSTER  - March 4, 1994
  
  
• GET SPONSORED  -  25
     Promotion; Market share; Product marketing targets
     ©  National DRAGSTER  - March 18, 1994
  
  
• GET SPONSORED
     Get Sponsored authors no longer consulting
     ©  National DRAGSTER  - March 25, 1994
  
  
• GET SPONSORED  -  26
     Target lists; Is sponsorship advertising or marketing ?
     ©  National DRAGSTER  - April 1, 1994
  
  
• GET SPONSORED  -  27
     Talking to prospects and Learning how to sell
     ©  National DRAGSTER  - April 8, 1994
  
  
• GET SPONSORED  -  28
     Positioning your team; Developing a fan base
     ©  National DRAGSTER  - April 29, 1994
  
  
• GET SPONSORED  -  29
     Green marketing; Exposure or advertising ?; Telephone manners
     ©  National DRAGSTER  - May 13, 1994
  
  
• GET SPONSORED  -  30
     Dealing with large companies; Selling; Demographics
     ©  National DRAGSTER  - May 27, 1994
  
  
• GET SPONSORED  -  31
     Writing proposals; Reaching prospects; Couponing and samples
     ©  National DRAGSTER  - June 10, 1994
  
  
• GET SPONSORED  -  32
     Sponsorship - a good strategy ?; Objectives and tactics
     ©  National DRAGSTER  - June 24, 1994
  
  
• GET SPONSORED  -  33
     Exposure rankings; Exposure strategies; Marketing seminars
     ©  National DRAGSTER  - July 8, 1994
  
  

• SPONSORSHIP and MARKETING  -  1
     Preparing to start your sponsorship search
     ©  National DRAGSTER  - July 22, 1994
  
  
• SPONSORSHIP and MARKETING  -  2
     How to lose a sponsor
     ©  National DRAGSTER  - August 5, 1994
  
  
• SPONSORSHIP and MARKETING  -  3
     How Event Sponsorship works - what to do and not do
     ©  National DRAGSTER  - August 19, 1994
  
  
• SPONSORSHIP and MARKETING  -  4
     More on the basic preparation for your Sponsorship Search
     ©  National DRAGSTER  - September 2, 1994
  
  
• SPONSORSHIP and MARKETING  -  5
     Appearance, Public speaking and Telephone/Voice Mail tips
     ©  National DRAGSTER  - September 16, 1994
  
  
• SPONSORSHIP and MARKETING  -  6
     Developing a contact list of potential sponsors
     ©  National DRAGSTER  - September 30, 1994
  
  
• SPONSORSHIP and MARKETING  -  7
     How to get the most out of an Automotive Trade Show
     ©  National DRAGSTER  - October 14, 1994
  
  
• SPONSORSHIP and MARKETING  -  8
     Sponsorship opportunities for race tracks
     ©  National DRAGSTER  - November 11, 1994
  
  
• SPONSORSHIP and MARKETING  -  9
     How to prepare a Sponsorship Proposal
     ©  National DRAGSTER  - December 9, 1994
  
  
• SPONSORSHIP and MARKETING  -  10
     Preparation required before writing the Sponsorship Proposal
     ©  National DRAGSTER  - January 20, 1995
  
  
• SPONSORSHIP and MARKETING  -  11
     Sponsorship spending figures for North America (1983-1995)
     ©  National DRAGSTER  - February 3, 1995
  
  
• SPONSORSHIP and MARKETING  -  12
     The key ingredients of a successful Sponsorship Proposal
     ©  National DRAGSTER  - February 17, 1995
  
  
• SPONSORSHIP and MARKETING  -  13
     Liability insurance, contracts and other sponsorship tips
     ©  National DRAGSTER  - March 3, 1995
  
  
• SPONSORSHIP and MARKETING  -  14
     Public Relations - and its value to your team
     ©  National DRAGSTER  - March 17, 1995
  
  
• SPONSORSHIP and MARKETING  -  15
     Marketing yourself and becoming more businesslike
     ©  National DRAGSTER  - March 31, 1995
  
  
• SPONSORSHIP and MARKETING  -  16
     News and tips from the annual IEG Event Marketing Conference
     ©  National DRAGSTER  - April 14, 1995
  
  
• SPONSORSHIP and MARKETING  -  17
     Notes from T. Wayne Robertson's address to the IEG conference
     ©  National DRAGSTER  - April 28, 1995
  
  
• SPONSORSHIP and MARKETING  -  18
     Co-op Advertising and some marketing book reviews
     ©  National DRAGSTER  - May 12, 1995
  
  
• SPONSORSHIP and MARKETING  -  19
     Reviews of marketing newsletters, including Saxton's own ESMSMN
     ©  National DRAGSTER  - May 26, 1995
  
  
• SPONSORSHIP and MARKETING  -  20
     Voice-mail and how to make it work for you
     ©  National DRAGSTER  - June 9, 1995
  
  
• SPONSORSHIP and MARKETING  -  21
     Keeping people informed, developing contacts, TV dollars
     ©  National DRAGSTER  - July 7, 1995
  
  
• SPONSORSHIP and MARKETING  -  22
     Sponsorship search mistakes to avoid and some tips and tricks
     ©  National DRAGSTER  - July 21, 1995
  
  
• SPONSORSHIP and MARKETING  -  23
     How to write a sales letter and results of a publicity survey
     ©  National DRAGSTER  - August 4, 1995
  
  
• SPONSORSHIP and MARKETING  -  24
     Ways to keep your sponsor happy (or lose him if you don't)
     ©  National DRAGSTER  - August 18, 1995
  
  
• SPONSORSHIP and MARKETING  -  25
     How to make a sportswear/apparel (T-shirts) program work
     ©  National DRAGSTER  - September 1, 1995
  
  
• SPONSORSHIP and MARKETING  -  26
     Attending and making good use of Trade Shows
     ©  National DRAGSTER  - September 15, 1995
  
  
• SPONSORSHIP and MARKETING  -  27
     Tips and tricks collected from press clippings
     ©  National DRAGSTER  - October 6, 1995
  
  
• SPONSORSHIP and MARKETING  -  28
     Tips from Tom Peters and more media clippings
     ©  National DRAGSTER  - October 13, 1995
  
  
• SPONSORSHIP and MARKETING  -  29
     Qualify your sponsorship contacts and the mistake of price cutting
     ©  National DRAGSTER  - October 27, 1995
  
  
• SPONSORSHIP and MARKETING  -  30
     Tips for keeping a sponsor and building a long-term relationship
     ©  National DRAGSTER  - November 10, 1995
  
  
• SPONSORSHIP and MARKETING  -  31
     Intro to Tom Amshay's new marketing book and more media tips
     ©  National DRAGSTER  - November 24, 1995
  
  
• SPONSORSHIP and MARKETING  -  32
     Ernie's final column reviews his favourite marketing publications
     ©  National DRAGSTER  - December 8, 1995
  
  

• Sponsorship 101  -  1
     Developing business skills, leadership and team building
     ©  National DRAGSTER  - January 31, 1997
  
  
• Sponsorship 101  -  2
     Conventional thinking . . . and why it doesn't work anymore
     ©  National DRAGSTER  - March 7, 1997
  
  
• Sponsorship 101  -  3
     More conventional thinking, Leadership and team-building skills
     ©  National DRAGSTER  - April 4, 1997
  
  
• Sponsorship 101  -  4
     More on leadership and team building skills
     ©  National DRAGSTER  - May 2, 1997
  
  
• Sponsorship 101  -  5
     Definition of marketing and brand-name building
     ©  National DRAGSTER  - May 30, 1997
  
  
• Sponsorship 101  -  6
     Questions and answers
     ©  National DRAGSTER  - June 27, 1997
  
  
• Sponsorship 101  -  7
     Different types of sponsorships: Grubstakes and Marketing Projects
     ©  National DRAGSTER  - July 25, 1997
  
  
• Sponsorship 101  -  8
     The typical sponsorship and proposal guidelines
     ©  National DRAGSTER  - August 22, 1997
  
  
• Sponsorship 101  -  9
     Questions and answers; Top Ten List of sponsorship tips
     ©  National DRAGSTER  - September 19, 1997
  
  
• Sponsorship 101  -  10
     Starting a sponsorship campaign; The three basics of direct mail
     ©  National DRAGSTER  - October 17, 1997
  
  
• Sponsorship 101  -  11
     More questions and answers; Two proposal strategies
     ©  National DRAGSTER  - November 21, 1997
  
  
• Sponsorship 101  -  12
     Tom's final column; more questions and answers
     ©  National DRAGSTER  - December 12, 1997
  
  

• VOCAL POINT - VIC WOOD
     ANDRA's Marketing Manager speaks out
     © DRAGSTER Australia  - January 7, 1994
  
  
• SPONSORSHIP FORUM
     NHRA Sponsorship Forum hears from the marketing experts
     © DRAGSTER Australia  - September 18, 1994
  
  
• Sponsorship, The Media and Other Things
     Vic Wood's checklist of the important items in your marketing plan
     ©  ANDRA Fast Lane  - February, 1995
  
  
• PRO PROMOTING
     How the Australian Pro Stock racers raised sponsorships
     ©  DRAGSTER Australia -  June 23, 1995
  
  
• THE RACE FOR SPONSORSHIP
     Vic Wood looks at new ways of doing business
     ©  ANDRA Fast Lane  - February, 1996
  
  
• SMOKE-FREE DRIVE
     Exploring new avenues of non-tobacco sponsorship
     ©  Vancouver Province - September 4, 1998
  
  
• Racers Promotional Media
     Draft proposal for an NHRA Division Six marketing campaign
     ©  Racers Promotional Media - January 6, 1999
  
  
• The Sponsorshop Story
     The story behind Tom Amshay's SponsorSHOP as told by himself
     ©  National DRAGSTER - March, 1999
  
  
• Shop Online For A Sponsor
     Tom Amshay announces the launch of www.SponsorSHOP.com
     ©  National DRAGSTER - March 5, 1999
  
  
• Sports, Sponsorship and the Internet
     The story behind SponsorSHOP as told by Racing PR
     ©  Racing PR - March 12, 1999
  
  
• Sponsorship in Motorsports... It is Not Easy
     The latest views on motorsport marketing from Thomas Amshay
     ©  Racing PR - April 30, 1999
  
  
• Sponsor Search 2000 - Part 1
     The facts and rumours about landing that elusive sponsor
     ©  Speedzone - July, 1999
  
  
• Sponsor Search 2000 - Part 2
     The promotional package
     ©  Speedzone - September, 1999
  
  
• Marketing Thought for the Week
     SponsorShop's Thomas Amshay thought of the week
     ©  Sponsorshop - October 12, 1999
  
  
• Marketing Thought for the Week
     SponsorShop's Thomas Amshay thought of the week
     ©  Sponsorshop - October 19, 1999